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This web site states the following, "Getting ideas or projects approved and securing the resources needed to implement them is one of the greatest challenges leaders face." We noticed that the web page stated " With multiple stakeholders, constrained budgets, and competing agendas, its difficult to cut through the clutter and garner the required support." It also said " Provides a simple, proven process to go from idea to approval more quickly and effectively than ever before. Are you tired of not getting your recommendations approved? Sick of spending countless hours on useless analysis?." The header had communication as the highest ranking optimized keyword. It is followed by pitch, recommendation, and leadership which isn't as ranked as highly as communication.